Several companies released new reports and forecasts on OLED displays and lighting - and all of them are bullish on OLED growth.

iSupply says that OLEDs for mobile phones will reach 178M units in 2015, up from 22.2M in 2009. They also claim that a small (2.6") AM-OLED now costs only 8% more than an LCD. Samsung also believes in OLED for mobile phones, and say that while they take up only 1.5% of the market today, they will grow to 10% in 2012 and 30% in 2015. Hyundai research say that OLEDs will grow faster than LCDs did - and will reach $8 billion in 2012 and $17 billion in 2015.

DisplaySearch has released an updated OLED quarterly report. They say that worldwide OLED revenue reached 192M$ in Q2 2009, a new record. Samsung (SMD) enjoyed a 38% market share. OLED-Info readers get a 10% discount on this report. NanoMarkets has also released a new report (OLED Lighting opportunity report), in which they forecast that OLED lighting will reach $9.7 billion in 2016. OLED-Info readers get a 5% discount on this report.

The Zune HD is Microsoft's new PMP - with a 3.3" multi-touch (480x272) OLED display. The player started shipping in September, and was sold-out in many on-line outlets within days. Reviews of this player are very positive - and many say this is the first real competitor to the iPod touch. Sunlight visibility is very bad, reportedly.

An Israeli company called Peptronics is working on Polymer based OLEDs. Their idea is to use a biological-based method to make the OLEDs. In the human body, we have 20 amino acids, used as building blocks for proteins. In the same way, they have made several "OLED building blocks", which can be used to create OLED materials, using Peptronics' peptide based technology.

Peptronics say that it will be possible to print cheap, large OLED TVs using their materials - which in fact will be printable (because they are polymer based), but also efficient - so it is the best of both worlds.

OLEDs are notoriously bad in direct sunlight. We have checked some OLED phones, and indeed it seems that OLEDs are 'washed-out' in direct sunlight. We also discuss possible solutions for this problem, and hear that next-generation OLED panels should be much better.